Top 5 Social Apps Performance in Ukraine, Q3 2021

In the third quarter of 2021, the top five social apps in Ukraine—TikTok, Дія, Instagram, Facebook, and zenly - your world—exhibited diverse trends in downloads, revenue, and active users. Here’s a closer look at their performance.

TikTok from TikTok Pte. Ltd. experienced a significant boost in weekly revenue, peaking at around $51.3K in the final week of September. Weekly downloads saw consistent growth, reaching 177.9K in the last week of the quarter. Active users remained robust, increasing slightly from 5.4M to 5.7M over the quarter.

Дія, published by the Ministry of Digital Transformation of Ukraine, saw a remarkable increase in downloads, peaking at 290.2K in late September. Active users also showed substantial growth, rising from 1.4M to 2M by the end of the quarter.

Instagram from Instagram maintained steady weekly downloads, with numbers fluctuating around the 90K to 109K range. The app had a slight revenue uptick in late August, generating approximately $10. Active users, however, saw a minor decline, decreasing from 9.1M to 8.9M throughout the quarter.

Facebook by Meta Platforms, Inc. showed consistent weekly downloads, averaging around 74K to 86K. Revenue remained relatively stable, peaking at $1.2K in early August. Active users hovered around the 11.4M mark, with minor fluctuations throughout the period.

zenly - your world from ZENLY saw a gradual decline in weekly downloads, starting at 67.4K in early July and dropping to 53.2K by the end of September. However, active users increased from 632K to 760K, indicating growing user engagement despite the download dip.

These insights are derived from Sensor Tower, where more detailed analytics and trends can be explored.